The aim of the Great Green Wall initiative is to “green” the continent. It aims at tackling poverty and the degradation of soils from west to east in order to battle desertification focusing on a strip of land from Dakar to Djibouti
The aim of my installation is to convey The Great Green Wall initiative effectively and compellingly to a wide audience. The giant Cubes grab the attention and the stand informs. The idea is to de-contextualize both elements, sand and soli, from their natural environment in order to convey an awareness about the project. The sand represents the present and the tragic future if mankind does not take action.
The intervention informs and engages the local communities living and working in the city, while at the same time grabbing the attention of a wider audience made of tourists and travellers. They will then be able to spread the message even further through personal communication and social network.
We opened this brief further by inviting final year BA GMD students at LCC to help us make the Wall famous. In answering the brief, students were asked to think about raising awareness in unexpected ways using non-traditional media. After an overwhelming response, 10 students were selected to exhibit their work at our studio, sharing their ideas with an audience that included representatives from the UN, and the Executive Secretary of the UNCCD, Monique Barbut.